Bvlgari just did what collectors have been asking for since the Octo Finissimo became a modern design reference: it shrank the watch.
The new Octo Finissimo 37mm arrives as a Solo Tempo, time-only, in three main variants, two in titanium and one in yellow gold, with US retail prices spanning $16,600 to $48,300. This is not a token size tweak. The Octo Finissimo’s geometry makes it wear larger than its nominal diameter, and the move under 40mm is a first for the line. There’s also a new automatic caliber inside, and the case is slightly thicker than the 40mm. That sounds like heresy for a watch famous for thinness, but on the wrist it changes the feel in a very practical direction.

Bvlgari introduces a 37mm Octo Finissimo for the first time
The headline is simple: the Octo Finissimo finally comes in 37mm, the first time the line has dipped below 40mm in its mainstream, time-only format. On paper, three millimeters sounds modest. In practice, the Octo’s faceted, almost architectural footprint means those millimeters matter a lot more than they would on a round case.
If you’ve tried the 40mm and felt it looked like a flat cuff, you’re not imagining it. The Octo Finissimo is essentially a wide, angular form with an integrated bracelet and broad lugs that push its “corner-to-corner” presence beyond what “40mm” suggests. The smaller model keeps the same design language, but it reads more restrained, more balanced, and less like it’s trying to dominate the wrist.
What’s interesting is that the new 37mm isn’t chasing a “smaller equals daintier” vibe. It’s still unmistakably an Octo Finissimo, with sharp lines, stepped surfaces, and that signature bracelet flow. The difference is proportion. The case and bracelet feel like they’re finally speaking the same volume, rather than the case shouting while the wrist tries to keep up.
There’s also a strategic angle. After years of making records and headlines around thinness, Bvlgari is signaling that wearability is now a priority, not just a spec-sheet flex. That’s a mature move for a design that has always been a little provocative. It also opens the door to buyers who loved the concept, but simply couldn’t make the 40mm work day to day.
Titanium and yellow gold versions span $16,600 to $48,300
The launch is tightly focused on three Solo Tempo references: two in titanium and one in 18k yellow gold. In titanium, one model is fully sandblasted with a matte look, and another mixes brushed and polished surfaces for more contrast. The gold version leans into the Octo’s jewelry-house DNA, turning the same angular design into something warmer and more obviously luxurious.
Pricing is equally clear and, depending on your expectations, either reasonable for the segment or a reality check. The sandblasted titanium version lists at $16,600, the brushed titanium at $17,400, and the yellow gold at $48,300. That spread isn’t just about metal costs. It’s also about positioning: titanium is the modernist, everyday statement, while gold is the high-impact flagship for people who want the Octo to read across the room.
One detail that will matter to anyone who has handled the 40mm: the bracelet now uses a butterfly clasp with push buttons, a functional upgrade that makes the watch feel more contemporary in use. It’s the kind of change you notice when you’re taking the watch on and off in real life, not when you’re zooming into a press photo.
There’s a nuance worth stating plainly. A smaller Octo Finissimo does not automatically mean a smaller-looking Octo Finissimo. The multi-faceted case and integrated bracelet still create vertical presence, and the watch can still wear larger than a 37mm round dress watch. If you’re coming from a 36mm Calatrava-style piece, don’t expect the same visual footprint. Expect the Octo’s footprint, just finally scaled to make sense on more wrists.
The new BVF 100 movement shifts the focus from thinness to wearability
The 37mm model brings a new automatic movement, the BVF 100, and that’s a bigger story than it first appears. The Octo Finissimo built its reputation by being improbably thin, but this release is not framed as another race to the bottom in millimeters. Instead, the mechanical package supports a watch that feels more grounded on the wrist.
Technically, the movement is an ultra-thin self-winding caliber with a platinum micro-rotor, and it delivers a 72-hour power reserve. That’s the kind of spec you can actually use: set the watch down Friday night, pick it up Monday morning, and you’re still in the window. It also runs at 21,600 vibrations per hour, a detail enthusiasts track because it shapes the character of the seconds display and the movement’s overall tuning.
The case is still very slim, but it is slightly thicker than the 40mm. The titanium 37mm case is listed around 6.45mm thin, and that extra substance is the point. Ultra-flat watches can feel almost unreal on wrist, like a design object strapped on rather than a mechanical instrument. Here, a touch more thickness makes the watch feel complete, not compromised, and it improves the overall proportions of the Octo’s layered geometry.
It’s also a reminder that “thin” is only one dimension of comfort. Wearability is about how the case sits, how the bracelet drapes, how the clasp works, and whether the watch feels stable when you type, drive, or move through a normal day. The Octo Finissimo 37mm is still a statement piece, but it’s a statement you can plausibly live with, not just admire.
Case geometry and bracelet changes make 37mm wear smaller than the 40mm
The Octo Finissimo has always played a trick on measurements. A 40mm round watch can be neutral, even conservative, but the Octo is not round, and its integrated architecture spreads out across the wrist. That’s why the move to 37mm has outsized impact: you’re reducing a shape that already “reads large,” and you’re doing it without losing the design’s identity.
In matte sandblasted titanium, the smaller Octo comes across as calmer. The sharp lines and facets are still there, but they don’t overwhelm the wrist the way the larger version can. The watch still looks modern, still looks Italian, but it stops feeling like it’s competing with your sleeve cuff. For a lot of people, that’s the difference between appreciating the Octo in photos and actually buying one.
Then there’s the bracelet and clasp execution. The 37mm’s butterfly clasp with push buttons is not just a convenience feature. It affects perceived quality and daily confidence, because a secure, easy-to-operate clasp changes how often you reach for the watch. Integrated-bracelet watches live or die by comfort, and comfort is a chain of small decisions, not one big spec.
One critique, though, is worth keeping on the table. The Octo’s design is still polarizing, and the smaller size won’t convert everyone. If you want a soft, classic profile, the Octo will always feel angular and deliberate. The new size improves the equation, but it doesn’t rewrite the premise. What it does is remove a major practical barrier for people who already liked the premise but couldn’t make the fit work.
Octo Finissimo 37mm positions Bvlgari for broader buyers in 2026
Zoom out and the 37mm release reads like a deliberate broadening of the line. For years, the Octo Finissimo was a watch-world talking point, an icon of modern design and Swiss engineering filtered through an Italian house. But there was always a quiet asterisk: many wrists found the 40mm case hard to wear because of the shape. Making a smaller, more approachable Octo Finissimo is a way to turn admiration into ownership.
The product mix supports that. Two titanium executions cover the modern, understated buyer, while yellow gold targets a different kind of client, someone who wants the Octo’s architecture with the presence of precious metal. The price ladder from $16,600 to $48,300 also signals that Bvlgari expects this size to become a backbone offering, not a limited curiosity.
There’s also an internal logic to leading with Solo Tempo. A time-only watch is the purest way to sell design and wearability, because nothing distracts from the case, dial, and bracelet. For buyers new to the Octo, it’s the clean entry point. For existing fans, it’s a chance to own the form in a size that may finally feel right, without paying for a complication they didn’t ask for.
And yes, there is a minute repeater in this new 37mm size in sandblasted titanium, but it’s a different beast with a different movement. The real story for most people is the mainstream automatic. If Bvlgari’s bet pays off, the Octo Finissimo 37mm becomes the version you actually see in the wild, on commuters, in offices, at dinners, doing the quiet work of turning a design icon into a daily watch.
À retenir
- Bvlgari’s Octo Finissimo Solo Tempo arrives in 37mm, the first sub-40mm mainstream model in the line.
- Three main versions launch: two titanium executions and one 18k yellow gold, priced from $16,600 to $48,300.
- A new BVF 100 automatic movement brings a 72-hour power reserve and supports a slightly thicker, more wearable case.
- The Octo’s geometry makes it wear larger than the diameter suggests, so the 37mm reduction has an outsized wrist impact.
Questions fréquentes
- What are the main Octo Finissimo 37mm Solo Tempo versions?
- Bvlgari is launching three primary time-only versions in this size: a fully sandblasted matte titanium model, a mixed brushed-and-polished titanium model, and a full 18k yellow gold model. All are automatic three-hand watches focused on the Octo Finissimo design and daily wear.
- How much does the Bvlgari Octo Finissimo 37mm cost?
- US retail pricing is $16,600 for the sandblasted titanium version, $17,400 for the brushed titanium version, and $48,300 for the yellow gold version. The spread reflects material choice and how Bvlgari positions each reference within the Octo Finissimo lineup.
- What movement is inside the Octo Finissimo 37mm?
- The watch uses the BVF 100 automatic caliber, an ultra-thin self-winding movement with a platinum micro-rotor. It offers a 72-hour power reserve and runs at 21,600 vibrations per hour, pairing thin-watch engineering with more practical day-to-day autonomy.
- Does the Octo Finissimo 37mm wear like a typical 37mm watch?
- Not exactly. The Octo Finissimo’s multi-faceted case and integrated bracelet create a larger visual footprint than a round 37mm dress watch. The new size still wears bigger than its number, but it reduces the Octo’s corner-to-corner presence enough to feel notably more balanced than the 40mm on many wrists.
Sources
- Watches & Wonders: Bulgari Launches an Octo Finissimo in 37mm – Worn & Wound
- The 37mm Bvlgari Octo Finnissimo Is Finally Here | WatchTime
- Octo Finissimo Watch Titanium 104089 | Watches | Bvlgari Official Store
- Bulgari Just Unveiled a 37mm Take on the Iconic Octo Finissimo
- Introducing: Bulgari Shrinks The Octo Finissimo To 37mm And Fits A Brand New Movement Inside (Live Pics) – Hodinkee
